Online In 3 Months
Company: Professional Services
Mandates from above challenge every CMO. In this case … a CEO who demanded a brand-new website in only 3 months. Taking the time to explain content development, SEO, Google analytics, calls to action, mobile optimization and the rest of the necessities for a Website would only make the daunting timeline more compressed. Plus, we needed a more robust technical solution to track website-generated leads and help us identify and improve traffic patterns. In addition, buyers reported that they couldn’t find information and the navigation confused them. With Marketing/Branding leading the way, we quickly gathered a task force and structured a 3-pronged approach to address the needs. It was neck-and-neck but we all crossed the finish line together.
With this approach, we pulled off some impressive results:
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Awarded best content from PR Daily
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> 120% increase in new visitors
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45-second increase in average visit
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Improved drop-off rate
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Increased Moz ranking
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50% increase in visitors from target geographies
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2x downloads, exceeding best in class

