Mandates from above challenge every CMO. In this case … a CEO who demanded a brand-new website in only 3 months. Taking the time to explain content development, SEO, Google analytics, calls to action, mobile optimization and the rest of the necessities for a Website would only make the daunting timeline more compressed. Plus, we needed a more robust technical solution to track website-generated leads and help us identify and improve traffic patterns. In addition, buyers reported that they couldn’t find information and the navigation confused them. With Marketing/Branding leading the way, we quickly gathered a task force and structured a 3-pronged approach to address the needs. It was neck-and-neck but we all crossed the finish line together.