MARKETING STRATEGY

This is business. There are no trophies for trying or crying.

Strategic marketing means you correlate ROI to the marketing function. Contrary to popular belief, there are only so many fish in the sea and every competitor is after more than their fair share. Many companies struggle with this, believing that Marketing (and Branding) are only the pieces, like websites, brochures, or managing events. While these are part of the mix, marketers must become a revenue-generation machine. The results justify the spend.

Here are a couple of results we still smile about …

  • Launching new channels that contributed to half of the sales pipeline

  • Increasing the average sales pursuit size by 200%

Marketing Strategy Offerings:

  • Assessments (budget, strategy, brand, processes)

  • Private coaching

  • 1- or 2-day best practice clinics

  • Measuring ROI

  • Company-wide implementations

  • Speaking engagements

Improve the results of your Marketing investment with an ROI dashboard.

Click to see how you can do it too in our ROI Case Study.